Well, the numbers are all over the place, but one thing is abundantly clear: Nintendo, with the most underpowered and modest hardware/PR campaign, is clearly on top. By far. So much so scrambling for second place has been an ugly, ugly fight between the twin juggernauts of Sony and Microsoft. Nintendo basically smiled its way into first place while the other two were shelling each other with FPS screenshots and venomous statements. Not that they're not taking pot shots at Nintendo now...

Anyhow, the numbers don't lie. For a second, just a quick moment, Nintendo actually surpassed Sony's market value. Sony has sold 1 Million PS3 units in Japan, which according to the same report is more than double the meager 420K Xbox 360's that have sold there. "Oh really? That's nice for you" says Nintendo, chuckling on their way to the bank with huge bags of Yen after having sold their 3 millionth Wii in Japan. So, Sony beat Microsoft 2 to 1, and Nintendo beat Sony 3 to 1. Ouch.

Sony meanwhile remains confident that they can meet their sales goals of 11 million PS3's sold this year, pointing out helpfully that their system should be the logical choice that the Xbox 360's "don't even work!"

Yeah. Wii = money mint. So there. Despite ongoing Wii shortages, reports of increased production of the console may make this a white (and blue LED) Christmas for more people after all!